Translation - App Localization
With over 16 years of experience, 22,000 translators worldwide, and 90,000 projects completed.
The world is increasingly mobile-centric - there's no denying this fact. According to statistics from Statista, a famous market research website, in Vietnam in 2021, the rate of internet users accessing via mobile phones was 94.5% and the average time spent using mobile applications was 6.5 hours per day.
With the popularity of smartphones, the use of mobile applications is increasing. To take advantage of this trend, try app localization your. Translating and customizing your app for different countries and languages not only expands your global reach but also increases downloads and revenue from around the world.
What is Mobile App Localization?
Mobile app localization is the process of adjusting the interface and functionality of a mobile application to suit markets using different languages. The goal of mobile app localization is to create an app that:
- Is tailored to the language, culture, and technical specifications of the target market
- Retains the original purpose and functionality of the source app
- Provides a user interface and experience as if it was originally created for the target language
Essentially, localization opens the door to millions of potential new users worldwide. This is the power of app localization.
Why should you localize your mobile app?
Over 90% of the top apps on the App Store have been localized, leveraging users' native language is a key factor in increasing revenue. On Apple App Store Support in over 150 countries and over 40 languages from German to Japanese, proving that to be successful, you don't just have to stop at the Vietnamese and English markets.
Improve International User Experience
90% of user activity on mobile devices happens through apps rather than browsers. However, most apps are downloaded and deleted within minutes. Therefore, properly localizing your app is crucial. Localization helps enhance brand value and create meaningful interactions in the target customers' native language.
Increase App Store Searchability
Both the iTunes App Store and Google Play Store support localization, making your app more accessible to international users. This increases the likelihood of your app being found more quickly through local keywords and boosts download rates as users recognize familiarity in their own language. As a result, downloads can increase by up to 767%.
Multiply App Download Numbers Abroad
App localization is an effective strategy to increase downloads. According to research by Distomo, one of the leading publishers of app data and statistics, a week after adding a localized language translation to an iPhone app, downloads in the same country the following week increased by an average of 128%, with revenue rising by 26%.
Leverage the Global App Boom
The global app economy is thriving, and that’s what makes it so appealing. From 2015 to 2017, the number of app downloads worldwide increased by 60%, and this trend shows no signs of slowing down. Studies show that the average smartphone user has around 80 apps installed, with the majority of them used in their native language. Localizing your app will open the door to entering this rapidly growing market.
Which language should you localize for?
Which language should you localize for?China leads the world with the highest number of app downloads, twice as many as any other country. If you want to expand your reach, localizing your app into Chinese is a smart move.
Portuguese (especially in Brazil), Indonesian, Korean, and Japanese are also languages worth considering for your app. However, keep in mind that users in these countries often download and delete apps quickly, so high-quality localization will be crucial.
iOS or Android?
iOS or Android?Whether you are considering localizing your iOS, Android, or web app, Gengo, with its high-quality translation services and flexible pricing structure, will make your project feasible at a reasonable cost.
Both the Apple App Store and Google Play Store support multiple languages, ensuring that no matter which market you target, your app can reach your desired users.
Are you in need of app localization?
Procedure app localization
Your app localization strategy needs to be carefully planned to ensure everything runs smoothly. Once business requirements and target languages are identified, the Language Service Provider (LSP) will work with you to create a detailed project plan and workflow to ensure completion according to your requirements and expectations. Common steps in the project preparation phase include:
- Extract text from the application that needs to be translated
- Estimating word count, costs, and completion time
- Organizing terminology and developing style guides
- Creating a Translation Memory (TM) specific to the company to store all translated content
The translation phase of an app localization project begins after the appropriate guidelines have been established.
During the implementation process, the content is distributed to a team of native translators who have many years of experience in localizing applications and are familiar with the project's specifics. Professional translators with extensive experience will translate your content according to your guidelines and guidelines.
A second team of translators then edits the entire translated text to ensure that the content is culturally and contextually appropriate for the target audience.
Once all translated content is approved, the entire translation will be reviewed and checked again by the most highly qualified person.
At this stage, ensuring the quality of language and functionality is essential before the official launch.
No. 1 Translation's App Localization Services
No. 1 Translation offers localization services that help your business reach international markets quickly and effectively without the high costs. Whether you're managing an e-commerce platform, a travel booking website, or a multimedia publishing company, we provide tailored translation solutions that enable you to localize content flexibly and efficiently for the global market.
Professional Translation Team
- Over 22,000 translators from nearly every country around the world work with us.
- Fastest processing times, with translations available in just a few hours.
- High-quality translations at the best prices.
Localization Project Management
- Comprehensive management from start to finish, ensuring that every aspect of the project is completed efficiently and accurately.
- Our experienced project management team is committed to ensuring your project is completed on time and in accordance with your requirements.
Pricing and Languages for App Localization
The most competitive pricing
Localization rates can be approximately 15% higher than specialized translation services. Please refer to our pricing table (under the specialized section) for complete information on rates that suit your needs.
High Quality App Localization and App Translation Solutions
With a team of experienced and professional translators, we ensure accuracy and compliance with standards for all notarized translation documents. Our flexible and fast service process meets all customer needs. No. 1 Translation is proud to be a trusted partner for notarized translation services. Choose No. 1 Translation to save both time and costs!
Certifications - Awards
We are proud to be recognized with many prestigious certifications and industry awards, reflecting our professionalism and high-quality services. These achievements are not only a source of pride for our company but also a testament to our commitment to maintaining top service standards.
Evaluate customer about us
No. 1 Translation is reliable and provides high-quality translations for me. Their support team is so fast that they respond within minutes and share beautifully completed files within hours. "Never say no" is their motto! I highly recommend working with them for their professionalism and cheerful attitude.
