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With the popularity of smartphones, the use of mobile applications is increasing. To take advantage of this trend, try app localization your. Translating and customizing your app for different countries and languages not only expands your global reach but also increases downloads and revenue from around the world.
App localization is the process Adjust interface and functionality of mobile applications to suit markets using other languages. The goal of mobile app localization is to create an application that:
Essentially, localization opens the door to millions of new potential users around the world. That's the power of app localization.
Over 90% of the top apps on the App Store have been localized, leveraging users' native language is a key factor in increasing revenue. On Apple App Store Support in over 150 countries and over 40 languages from German to Japanese, proving that to be successful, you don't just have to stop at the Vietnamese and English markets.
90% Mobile users interact with apps rather than browsers. However, the majority of apps are downloaded and deleted within minutes. Therefore, proper app localization is crucial. Localization helps improve brand equity and create meaningful interactions in the native language of your target audience.
Chief Tanto iTunes App Store and Google Play Store all support localization, making your app accessible to international users. This helps your app get found faster through local keywords and increases the likelihood of downloads as users perceive familiarity from their language. As a result, downloads can increase to 767%.
App localization is an effective strategy for increasing downloads. According to research by Distomo, one of the leading publishers of app data and statistics, one week after adding local language translations to an iPhone app, downloads in the following week in the same country increased by an average of 128%, with revenue increasing by 26%.
The global app economy is thriving and that’s what makes it so appealing. Between 2015 and 2017, the number of apps downloaded worldwide increased by 60% and the trend shows no signs of stopping. Studies show that the average smartphone user has around 80 apps installed and the majority of them are used in their native language. Localizing your app opens the door for you to tap into this booming market.
China leads the world in app downloads, with double the number of apps downloaded than any other country. If you want to expand your reach, localizing your app into Chinese is a smart move.
Portuguese (especially in Brazil), Indonesian, Korean, and Japanese are also languages worth considering for your app. However, keep in mind that users in these countries tend to download and delete apps quickly, so high-quality localization is extremely important.
Whether you are considering localizing an iOS, Android or web app, Gengo with its quality translation services and flexible pricing structure will make your project feasible and affordable.
The Apple App Store and Google Play Store support multiple languages, ensuring that no matter which market you target, your app can reach your target users.
Need to localize your app?
Your app localization strategy needs to be carefully planned to ensure everything goes smoothly. Once your business requirements and target languages are determined, your Language Service Provider (LSP) will work with you to create a detailed project plan and workflow to ensure it is completed according to your requirements and expectations. Common steps in the project preparation phase include:
The translation phase of an app localization project begins after the appropriate guidelines have been established.
During the implementation process, the content is distributed to a team of native translators who have many years of experience in localizing applications and are familiar with the project's specifics. Professional translators with extensive experience will translate your content according to your guidelines and guidelines.
A second team of translators then edits the entire translated text to ensure that the content is culturally and contextually appropriate for the target audience.
Once all translated content is approved, the entire translation will be reviewed and checked again by the most highly qualified person.
At this stage, ensuring language and functional quality is essential before the official launch.
Digital Translation provides localization services that help your business reach international markets powerfully, quickly and affordably. Whether you run an e-commerce platform, a travel booking website or a multimedia publishing company, we provide customized translation solutions that help you localize content flexibly and effectively for the global market.
Most competitive price
Localization rates may be higher than specialized translations, around 15%. Please refer to our price list (in the specialized section) for full information on quotes that suit your needs.
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